Creating Brand Guidelines [Asana]

I read three articles that talked about developing brand guidelines:
- https://mayvendev.com/blog/how-to-build-a-brand-bible-visual-style-guide
- https://design.tutsplus.com/articles/how-to-create-your-own-brand-guidelines--cms-24901
- https://www.canva.com/learn/your-brand-needs-a-visual-style-guide/
and after reading the three I formed a list of the guidelines that were most common within the three articles as well as the guidelines that I deemed most important overall. Here's what I came up with:
1. Color palette/ color scheme.
2. Personality.
3. Font/Type face.
4. Contents Page.
5. Graphics and photography.
6. Logo/ log placement.
7. Visually appealing.

I was assigned a blog/ website by my professor: https://asana.com/press and the assignment was to look for examples of how this website used the guidelines from the list that I have developed. With that being said, I feel that Asana uses a very simple color scheme on their page but it still reads fun and playful. This can grab the attention of their site visitors. The typeface used also has a "simple but chic" vibe to it. Their logo is easily found in the top left hand corner and is even shown in the icon of the address bar. They have plenty of photo on display and have icons to access different information throughout the site.